When one medium is represented in another, it's called re-mediation. Re-mediation is said to be a defining characteristics of the new digital media.
When gaming first came about it was thought to overtake the film industry, but that never happened. However, the gaming industry has seen a huge surge of success in the last decade, so much so that they are reviewed in the same way as films. The medium is on par with films and therefore it's becoming a huge part of our modern lives. Because of this, it's to be expected that the different mediums would cross over into one-another.
It's not just films and games that are a part of mediation, photography and paintings are also a good example of remediation. 'Photorealistic' art is a cross between photography and art in which paintings or drawings are created in such a way that they appear to be flawlessly realistic, see an example below.
IMMEDIACY
- Media that aspire to a condition of transparency.
- The aim is to make the viewer ‘forget’ that they are watching a movie, for example, and be drawn in to the experience.
- Immersive virtual reality
- Photo realistic images
HYPERMEDIACY
- Artefacts that are aware of and wish to display their own constructed nature.
- They call attention to their own constructed nature all the time.
- Video Games HUDs
People may complain about or compliment games for 'copying' film techniques and trends, such as certain camera angles or narrative elements. The thing that people don't realise is that mediums take time to develop their own unique attributes. When film first came around, it was generally all filmed versions of theatrical shows; because of this films industry was thought to be a flop at the time. Just as with films, it will take a while for games to develop their own creation techniques.
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